Like every other business domain, real estate is getting extremely competitive. To stay at the top of their game, businessmen have to be on the lookout for new trends day and night and be able to adapt quickly to any changes in the business environment. Fortunately, in today’s fiercely competitive online mediums, there’s no shortage of potential ways to market real estate. According to NYC real estate executive Adam Hochfelder, today’s buyers want to see house features instead of reading about them, and video can garner attention and communicate valuable information to prospective buyers and sellers. Stories resonate with us, they capture our imagination, and with the right tools and technology, they help you better communicate your value to buyers and sellers.
Technology is becoming more ingrained in every aspect of life, allowing us to come up with new engaging, next-generation experiences. Statistics show that around 80% of all home buyers are searching online. They no longer have to rely on the good old newspaper, nor do they need to drive down streets looking for ‘For Sale’ signs. Today’s modern buyers are looking online for their future homes and they want to know every detail before they go and see it in person. That means we’re all competing to capture the attention of consumers, and the best way to do that is through visual marketing. Since this savvy method is here to stay, it’s better to embrace it or you’ll lose marketing anchorage, says Adam Hochfelder.
The focus of today’s technology, especially in real estate, is often interactivity, because interactive information provides a much bigger picture than simple content, and it makes the job of buying and selling homes more fun than ever before. Interactive media is the future of technology, and it’s going to play a big role in the future of real estate. This allows buyers to explore homes and neighborhoods on their own, to discover information by themselves, and gives them more power and control during the buying process. Interactive content is good for buyers, realtors, agencies, and marketers and designers for many reasons. Because of the many advantages of interactive technology, it’s becoming increasingly common to see it used in real estate.
Another way to pique buyer’s interest is to add a video walkthrough. People generally go online to obtain information, to solve a problem or to be entertained, and a video helps them do all three at once! Adding a video walkthrough promotes visibility on your listing, doubling both the number of shopper views and how often the home is saved to look at later. With more views, you can increase your home’s ranking and visibility to shoppers. According to Mr. Hochfelder, virtual reality will drive real estate sales in the future.
Real estate video marketing conveys information effortlessly and quickly. More and more consumers now prefer to view real estate via video, adds real estate executive Adam Hochfelder. There is no better way to show off the virtues of a home than through video. Video can garner attention, communicate valuable information to prospective buyers and sellers, and allow potential buyers to get a better idea of the actual space. Viewers can see how rooms and spaces connect and get a feel for the flow of the house or property.
Virtual tours are the next best thing to being able to see a house in person, and they’re ideal for out-of-town buyers who want a first-hand experience of viewing a home, even if they can’t be there physically. The 3D imaging technology creates the most vivid pictures and allows you to walk around the house at will, explore different elements, and even see things up close.
A good virtual tour will grab a buyer by the hand and lead her from room to room, whether 360 or a video. The two-minute silent video gives home shoppers a chance to experience your home before they visit in person by showing the flow of your home and how the rooms connect.